Display cases in a store are arranged with a variety of exquisite commodities in Hangzhou, in the photo released on Wednesday, January 2, 2008. [Photo: Today Morning Express]

Renting a display case in a store and putting goods in it for sale is a great way for savvy people to make money without worrying about tiresome management work or costly overheads.

Such display case stores have become very popular in Hangzhou of eastern China's Zhejiang Province, local newspaper Today Morning Express reported on Wednesday.

Various goods can be found in different displays. Compared to small commodity markets, goods on sale in display case stores are much trendier and with a lower price.

The low rent and package service of selling, book-keeping, gathering inventory, etc. have attracted many university students and new graduates. Through case stores, these youngsters have started their own business in a novel way.